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Hotlink Marketing Learn

Problem-First Messaging Without Looking Like an Advertisement

Write around relevance, value and the next step rather than shouting about what you sell.

Recognition before promotion

Describe the situation in language the visitor recognises. Show the cost of the current state, the better state they can reach, and the method that gets them there.

Keep the promise credible

Specific, useful and supportable claims are stronger than exaggerated claims. The public page should feel like something worth reading, watching, attending or using.