Modular Persuasion Pyramid: Build Depth Without Losing Hierarchy
Use Highlight → Core Persuasion → Expansion so switching blocks off never turns the page into a random stack.
The three-tier rule
The Highlight tier contains the single dominant opening idea. Core Persuasion makes the essential case: problem, consequence, desired future, outcomes, mechanism, benefits, proof and action. Expansion adds story, comparison, media, authority, objections, FAQ and other depth only when the decision needs it.
Why blocks stay inside tiers
You can switch optional blocks on or off and reorder them inside their own tier. The tier itself does not move. This preserves a top-down persuasion hierarchy even when a short campaign uses six blocks and a long campaign uses twenty.
Short, Medium and Long
Short is a fast mobile argument. Medium is balanced persuasion. Long adds more evidence, story, comparison, reassurance and objection handling. Length should add useful decision support, not repetitive words.