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Hotlink Click to view authors project
Hotlink Marketing Learn

Destinations and CTA Strategy

Give high-intent visitors a fast route while letting uncertain visitors continue through the campaign.

Three moments for action

A quiet quick route can appear near the opening, a compact sticky CTA can remain available after the hero, and a stronger final CTA can appear after value and trust have been established.

CTA modes

Direct sends the visitor to the destination. Lead collects a short consented contact first. Event makes the live/session action primary while the destination remains available.