Business Showcase Cards: Make the Profile Worth Opening
Build media-rich discovery cards rather than miniature electronic business cards.
The rule
A showcase card is a discovery surface, not a miniature business website. It answers four questions quickly: who or what is this, why should I care, what media best communicates it, and what will I find when I open the profile?
Choose the media
Use image for visually recognisable work, video for demonstration, audio when voice matters, logo for brand-led discovery, or text-only when the proposition is strong enough without media.
Choose the layout
Editorial gives priority profiles more visual weight. Grid helps equal comparison. Swipe Row supports mobile browsing through a longer set. Compact Directory is strongest when name, category and short proposition drive selection.
Measure the right action
Profile Opens are tracked separately from the primary destination CTA so you can see whether the showcase actually produces profile exploration.