Choose the Right Campaign Method

Choose by the front door

Event when interaction matters. Video when demonstration matters. Flyer when the visual is the hook. Resource when immediate utility can earn trust. Problem → Solution when the pain is clear. Challenge when momentum matters. Proof when evidence matters. Assessment when diagnosis matters. Authority when the person is the trust signal. Launch when timing is genuinely meaningful. Business Showcase when several profiles need to be discovered and compared.

If two methods fit

Create two campaigns against the same destination and compare their results rather than forcing everything into one page.