Start Here: What Hotlink Marketing Does

The basic model

Hotlink Marketing is the persuasion and discovery layer in front of a destination. The destination may be a course, service, product, publication, event, programme, profile or ordinary WordPress page. The campaign page explains why the visitor should care and gives them a clear next action.

Do not start with the software

Start with the visitor: what problem, opportunity, event, demonstration, resource, evidence or person gives them a reason to stop and pay attention?

One destination can have many campaigns

Different people may enter the same destination through different angles. Build more than one campaign when the audience, channel or motivation changes.